Malcolm Gladwell

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push...

There is a story that is usually told about extremely successful people, a story that focuses on intelligence and ambition. Gladwell argues that the true story of success is very different, and that if we want to understand how some people thrive, we should spend more time looking around them-at such things as their family, their birthplace, or even their birth date. And in revealing that hidden logic, Gladwell presents a fascinating and provocative...

Drawing upon examples from the world of business, sports, culture, cutting-edge psychology and an array of unforgettable characters around the world, the author of The Tipping Point, Blink and Outliers looks at the complex and surprising ways in which the weak can defeat the strong, how the small can match up against the giant, and how our goals (often culturally determined) can make a huge difference in our ultimate sense of success.

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product,

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"The capacity to endure is the key trait that underlies great performance in virtually every field--from a 100-meter sprint to a 100-mile ultramarathon, from summiting Everest to acing final exams or completing any difficult project. But what if we all can go farther, push harder, and achieve more than we think we're capable of? Blending cutting-edge science and gripping storytelling in the spirit of Malcolm Gladwell--who contributes the book's foreword--award-winning...

Bringing together reporting, profiles, memoir and criticism from The New Yorker to present a bold and complex portrait of black life in America, told through stories of private triumphs and national tragedies, political vision, and artistic inspiration throughout history.