Campaigning for hearts and minds: how emotional appeals in political ads work
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Subjects
Subjects
7.150
Advertising, Political
Campaigns & Elections
Communication in politics
Communication politique
Emoties
Emotions and cognition
Émotions et cognition
Persuasion (psychologie)
Persuasion (Psychology)
Political Economy
Political Process
Political psychology
Political Science
Psychologie politique
Publicité politique
Reclamefilms
Verkiezingscampagnes
Advertising, Political
Campaigns & Elections
Communication in politics
Communication politique
Emoties
Emotions and cognition
Émotions et cognition
Persuasion (psychologie)
Persuasion (Psychology)
Political Economy
Political Process
Political psychology
Political Science
Psychologie politique
Publicité politique
Reclamefilms
Verkiezingscampagnes
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