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The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational
"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled." — Jerome Groopman,...
10) On war
FINALIST FOR THE 2019 NATIONAL BOOK AWARD
Named a notable book of 2019 by the New York Times Book Review, Chicago Tribune, Time, and The Guardian
As featured by The Daily Show, NPR, PBS, CBC, Time, VIBE, Entertainment Weekly, Well-Read Black Girl, and Chris Hayes, "incisive, witty, and provocative essays" (Publishers Weekly) by one of the "most bracing thinkers on race,...