Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.

Richard

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Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history with two percent of US household income being spent on nearly 500 million products shipped from warehouses in seventeen countries. Based on behind-the-scenes reporting from 150 sources inside and outside of Amazon, this book examines the underlying principles Bezos uses to achieve his dominance and shows how these are being borrowed and...

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